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January 17, 2021


MUSE100 is a sketchbook to calm users down and help them get prepared to start working through a ritual process.


Design a tool for young professionals to overcome procrastination especially when working from home.

  • Design

    Branding, UX Design

  • Team

    Yi Chen, Wei Wang, Kaige Zheng

  • Responsibility

    Ideation, Art Direction


Get focused, calm, then ready to work.

A ritual option for procrastinated people to get started.

How it works

Cultivates users a ritual habit to get prepared
for work.

Getting started is everything for procrastinators, and getting focused is the key to getting started.

Each page uses different graphic hints to encourage users to follow their hearts and sketch with their own imagination.

Recreating the shapes. Let the poem free imagination.

“It is such a mysterious place, the land of tears.”

“If you love a flower that lives on a star, it is sweet to look at the sky at night. All the stars are a-bloom with flowers…”

“But eyes are blind. You have to look with the heart.”

Connecting dots to create graphics.

Relax and enjoy the random shapes you create.

Filling up the box with words.

Organize them in a pattern or put them whatever you want.

Drawing on lines to compose a sound clip.

Use MUSE100 with its app to extend your experience.


The pandemic changes us in
many ways.

The COVID-19 pandemic is unexpected and had a great impact on our daily life. We are emotionally affected by the news. We become impetuous and hard to catch our attention.

We conducted 100+ Instagram mini-surveys, 30 surveys, and 6 interviews relating to working efficiency and procrastination issues during the pandemic.

26, Male, Graduate student

“I have tried productivity apps, but end up deleting them because I cannot resist clicking into the push notifications from other apps.”

33, Male, Senior product designer

“I miss the time when I can still go to the school studio, have a cup of coffee, and start working and chill.”

24, Female, Graduate student

“When I have a to-do list, I would like to do the easiest one first. Sometimes I would just keep cleaning my room before doing the assignment.”

25, Male, Electrical engineer

“I would usually take a shower before I can concentrate on reading a book that is related to my field of study.”


People procrastinate more frequently when they work from home.

People procrastinate more often because of the pandemic situation. We interviewed participants to know more about their productivity issues, and we have several findings behind our questions.

When do they procrastinate?

Study and work, as well as daily life like housework.

Why do they procrastinate?

Reluctant willingness to start work. The difficulty of initiating the work mode.

What affects their productivity level?

Emotional changes in each phase. Distractions and other commitments.


Physical objects as a metaphor when it comes to working.

We concluded our findings and made a series of physical models to simulate the process of user behaviors. For example, potatoes and butter are in similar color, and they represent people’s mental statuses under different conditions; In the potato instance, they still need extra conditions to do a great job in their field of work.

People prefer to prioritize irrelevant less difficult tasks and range them by difficulty levels to get the best results.

People need a sense of accomplishment to keep working on the tasks. They won’t be able to hold large projects if they have no confidence and preparation.

Productivity level relates to multiple factors: health, mentality, and emotional conditions.


Remember the moment when you are motivated
to work?

Getting into a work mode is similar to meditation that requires people to communicate with themselves. We help users find their tempo through emotions.


We perform rituals in daily life as human nature. Rituals drive us.

When I get up, I have to brush my teeth and wash my face to get myself prepared for the morning. This is considered a personal ritual.

Personal rituals are beyond the behaviors, it’s more about the meaningful prospect that carries hopes.

Human tradition

People have the ritual idea since ancient times.

Spontaneous Behavior

People practice rituals natually for positive desires.

Meaning and values

Rituals can be beneficial and bring values.


A primitive and immersive experience to guide users to the start.

We understand that users suffer from notifications on their phones and computers. Our goal is to bring a primitive and unique experience to users, so we explored many forms of the product other than digital screen-based.


Ritual. Meditation. Playground.
An extraordinary paper experience.

“MUSE100” reflects our consideration of the product. “Muse” means to be absorbed in their thoughts, and we want to bring this experience to users. “100” means we have 100 interesting paper-based interactions in the journal book to help them get started/focused.


A ritual trigger get users
into a focused state

Not a planner.


A meditation-like
immersive experience

Build user little accomplishment before they make their mind to start working


A playground where users
can create

Let users communicate with themselves in a relaxing and non-addictive way.


A natural and relaxing palette for a delightful experience.




App concept

Let’s make our smartphone just a dependent tool this time.

MUSE100 is connected with a dedicated mobile app. Users can use it for background music and do sound sketching by scanning their page. The color palette of the app interface will follow the page they are using.


An abstract concept
from the research
to the deliverable.

We followed emotional aspects and human rituals to develop MUSE100 out of various psychological models.

The challenging part of the project was to research how people procrastinate and what are the possible causes. We realized the limitation of the traditional grouping method in UX design that over generalized how people behave in one or a few personas.

Full interviews
Questionaire responses
0 +
Instagram interactions

Since we cannot ignore how people diverse in procrastination, we then looked into the nature of people that can hardly change on a time-spatial scale.

MUSE100 will be officially released at future art book fair events. Follow us for updates!